After seeing this ad that PETA posted for Valentine’s Day, I wanted to take a moment to remind everyone that PETA does not speak for the entire vegetarian community. I’m going to leave aside the question of whether the ad glorifies domestic violence, for now, and focus on their other shady advertising techniques, namely truth-bending.
While it is true that yes, since I stopped eating meat I have been conferred with a variety of superhuman powers, including unnatural strength, agility, and the ability to annoy endlessly, this is not why you should become vegetarian. Or rather, you shouldn’t listen to PETA’s rhetoric that eating vegan always equates with being healthy. Puh-lease. Need I remind you that potato chips, soda and Oreos are all vegan? If a higher proportion of vegans are healthy compared to your average meat-eating American, that’s because most Americans eat crap. Trust me, just cutting meat, dairy and eggs out of your diet, without also eating more vegetables, exercising now and then, and eating less overall, will not turn you into some kind of superhuman sex god. Sorry to disappoint.
PETA’s ad is appealing to the lowest common denominator, people who will accept the words of a two-minute ad at face value. PETA doesn’t care who it converts, as long as more people become vegetarian and vegan. While their end goal is noble, I guess, I can’t approve of their methods. I’m here to stick up for the idiots. Remember, kids: to improve your endurance, follow Michael Pollan’s advice – Eat food. Not too much. Mostly plants. And please, don’t listen to PETA.